Privacy policy

Last updated: 2 July 2026

Hayfay operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the "Services"), to provide customers with a safe and convenient shopping experience. Hayfay is powered by Shopify, which enables us to deliver our Services securely and efficiently.

This Privacy Policy explains how we collect, use, process, disclose, and protect your personal information when you visit our website, make a purchase, create an account, contact us, or otherwise use our Services. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection and processing of personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

Personal Information We Collect

When we refer to "personal information," we mean information that identifies or can reasonably be linked to an individual. Depending on how you interact with our Services, we may collect the following categories of personal information:

  • Contact Information: Name, billing address, shipping address, email address, and telephone number.
  • Payment Information: Credit or debit card details, payment method, billing information, and transaction confirmations. Payment information is processed securely through Shopify and our payment service providers.
  • Account Information: Username, password, account preferences, saved addresses, and shopping preferences.
  • Order Information: Products viewed, shopping cart contents, wishlist items, purchases, exchanges, refunds, cancellations, and order history.
  • Communications: Messages, emails, customer support enquiries, reviews, and feedback submitted to us.
  • Technical Information: IP address, browser type, operating system, device information, cookies, and similar technologies.
  • Usage Information: Website activity, pages visited, products viewed, clicks, and interaction with our Services.

How We Collect Your Information

We collect personal information from several sources, including:

  • Directly from You: When you place an order, register an account, subscribe to emails, contact customer support, or otherwise communicate with us.
  • Automatically: Through cookies, analytics tools, browser technologies, and server logs while you browse our website.
  • Service Providers: Through Shopify, payment processors, shipping providers, fraud prevention services, and other trusted partners that assist in operating our business.
  • Third Parties: Marketing partners, advertising providers, and analytics providers where permitted by applicable law.

How We Use Your Personal Information

We use your personal information for legitimate business purposes, including:

  • Providing Our Services: Processing orders, arranging deliveries, processing payments, handling returns and refunds, and providing customer support.
  • Improving Your Shopping Experience: Personalizing product recommendations, remembering your preferences, and improving website performance.
  • Marketing: Sending promotional emails, newsletters, offers, and displaying relevant advertising based on your interactions with our website.
  • Security & Fraud Prevention: Detecting fraudulent transactions, preventing unauthorized access, and maintaining the security of our Services.
  • Legal Compliance: Meeting legal obligations, responding to lawful requests, protecting our legal rights, and enforcing our Terms of Service.

How We Share Personal Information

We may disclose your personal information in the following circumstances:

  • With Shopify and trusted service providers who assist with website hosting, payment processing, shipping, customer support, fraud prevention, analytics, and marketing.
  • With logistics and courier companies to deliver your orders.
  • With advertising and marketing partners where permitted by applicable law.
  • When required by law, court order, or governmental authority.
  • To protect our legal rights, investigate fraud, or prevent unlawful activity.
  • As part of a merger, acquisition, business sale, or other corporate transaction.

Relationship with Shopify

Our online store is powered by Shopify. Shopify processes certain personal information to provide secure hosting, payment processing, fraud protection, and other ecommerce services. Shopify may combine information collected from multiple merchants to improve its products and services.

For additional information, please review Shopify's Consumer Privacy Policy and Privacy Portal.

Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of those external websites. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If a parent or guardian believes that a child has provided personal information to us, please contact us so we can promptly remove the information.

Third Party Websites and Links

Our website may contain links to third-party websites or services for your convenience. We are not responsible for the privacy practices, content, or security of these external websites. We encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately, and we will take appropriate steps to remove such information.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable methods to safeguard your information, no method of transmission over the internet or electronic storage is completely secure.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing our Services, complying with legal obligations, resolving disputes, and enforcing our agreements. When your information is no longer required, it will be securely deleted or anonymized.

Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the following rights regarding your personal information:

  • Right to Access: Request access to the personal information we hold about you.
  • Right to Correct: Request correction of inaccurate or incomplete information.
  • Right to Delete: Request deletion of your personal information, subject to legal obligations.
  • Right to Restrict Processing: Request that we limit the processing of your information under certain circumstances.
  • Right to Data Portability: Request a copy of your personal information in a commonly used electronic format.
  • Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent.
  • Right to Object: Object to certain types of processing, including direct marketing communications.

To exercise any of these rights, please contact us using the contact details provided below.

International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside your country of residence where our service providers operate. Where required by law, we implement appropriate safeguards to ensure your personal information remains protected in accordance with applicable data protection legislation.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. Any updates will be published on this page with a revised "Last updated" date. We encourage you to review this page periodically.

Contact Information

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